9th Ave: Thomas Lee with David R. Baker

Monday, April 3, 2023 - 7:00pm

Cover of Thomas Lee's The Bruce Lee Code. The cover has a black and white photo of Bruce Lee, smiling and wearing sun glasses, the title is written in a streak of red.
Join us Monday, April 3 at 7pm PT when Thomas Lee celebrates the release of his book, The Bruce Lee Code, with David R. Baker at 9th Ave!

Masks Encouraged for In-Person Attendance
Or watch online at the link below

About The Bruce Lee Code
Bruce Lee was a brand well before that became commonplace. Step into the Dragon's mind and explore how he thought about business, life, and goals.

The Bruce Lee Code focuses on the business strategies prevalent in Lee’s life and teachings that helped unlock his full potential. Bruce Lee’s attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company.
To recharge America’s creative and entrepreneurial swagger, we need to reexamine Lee’s life and teachings. Although he died in 1973 at age thirty-two, Lee remains a global icon who continues to influence the contemporary world in ways both obvious and subtle.
Lee was primarily known for his otherworldly martial arts skills and blockbuster movies such as Enter the Dragon and Fist of Fury. But he was also a man of incredible vision, willpower, and intellectual curiosity whose brief career inspired highly successful projects in Hollywood, sports, comic books, video games, and fashion.
In many ways, Lee resembled Apple co-founder Steve Jobs. Both men possessed remarkable self-assurance and a desire to disrupt the status quo. Jobs did not invent the computer, tablet, or MP3 player. Instead, Jobs’s genius was taking existing products and ideas and turning them into something better. Lee also did not hesitate to liberally borrow and emulate. He fused Eastern and Western ideas and techniques to make unique films that would appeal to worldwide audiences. He created his own unique style of martial arts and philosophies that drew upon a deep reservoir of historical and contemporary influences.
This book will draw upon interviews with Lee’s family and friends and Lee’s extensive writings, including letters, journals, and business documents. CEOs and executives, academics, and experts on innovation, life coaching, and personal growth will also be interviewed.

About Thomas Lee
Thomas Lee is a long-time business journalist who has written extensively about innovation and entrepreneurship for major daily newspapers like the San Francisco Chronicle, Star Tribune in Minneapolis, and the St. Louis Post-Dispatch. In 2013, he won the Gerald M. Loeb Award for Distinguished Business and Financial Journalism, the top honor for business journalists. In 2014, Palgrave MacMillan published Rebuilding Empires: How Best Buy and Other Retailers are Transforming and Competing in the Digital Age of Retailing. He also serves as editorial director and lead curator for the We Are Bruce Lee exhibit at the Chinese Historical Society of America museum in San Francisco’s Chinatown. He is working with Shannon Lee, Bruce Lee’s daughter, who runs the Bruce Lee Foundation, to create a retrospective on Bruce Lee’s life and his impact on the current world.

About David R. Baker
David R.  Baker is an energy and climate reporter for Bloomberg News. He writes about clean-tech startups, advanced batteries, the emerging hydrogen economy and the effects of climate change across the U.S. West. He previously spent 18 years at the San Francisco Chronicle, covering California’s fight against global warming and the growth of such cleantech companies as Tesla. He lives with his wife in San Francisco.

Pre-Order Now Badge
The Bruce Lee Code: How the Dragon Mastered Business, Confidence, and Success By Thomas Lee Cover Image
ISBN: 9781632652034
Availability: Coming Soon. Pre-Order Now!
Published: Career Press - April 3rd, 2023

“Always be yourself, express yourself, have faith in yourself; do not go out and look for a successful personality and duplicate it.”
—Bruce Lee

Bruce Lee was a brand well before that became commonplace.

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