Browse Books: Business & Economics / Advertising & Promotion

D&ad. the Copy Book By D&ad (Editor) Cover Image
D&ad. the Copy Book (Hardcover)
By D&ad (Editor)
$25.00
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Copywrong to Copywriter: A Practical Guide to Copywriting for Small Businesses, Small Organizations, Sole Traders, and Lone Rangers By Tait Ischia, Jacob Zinman-Jeanes (Illustrator) Cover Image
Copywrong to Copywriter: A Practical Guide to Copywriting for Small Businesses, Small Organizations, Sole Traders, and Lone Rangers (Paperback)
By Tait Ischia, Jacob Zinman-Jeanes (Illustrator)
$16.00
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Frenemies: The Epic Disruption of the Ad Business (and Everything Else) By Ken Auletta Cover Image
Frenemies: The Epic Disruption of the Ad Business (and Everything Else) (Paperback)
By Ken Auletta
$17.00
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Culture as Weapon: The Art of Influence in Everyday Life By Nato Thompson Cover Image
Culture as Weapon: The Art of Influence in Everyday Life (Paperback)
By Nato Thompson
$16.99
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Propaganda By Edward Bernays Cover Image
Propaganda (Paperback)
By Edward Bernays
$14.95
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Contagious: Why Things Catch On By Jonah Berger Cover Image
Contagious: Why Things Catch On (Paperback)
By Jonah Berger
$17.99
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Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer By Dan S. Kennedy Cover Image
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer (Hardcover)
By Dan S. Kennedy
$24.95
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Paperback)
By Allison Netzer, Liz High
$14.99
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Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone By Drew Eric Whitman Cover Image
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
By Drew Eric Whitman
$17.95
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Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
Confessions of an Advertising Man (Paperback)
By David Ogilvy, Sir Alan Parker (Foreword by)
$20.95
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Hardcover)
By Allison Netzer, Liz High
$24.99
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Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)
By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D.
$17.99
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