Stakeholder Marketing (Marketing Management) (Hardcover)

Stakeholder Marketing (Marketing Management) By Phil Harris, Patricia L. Rees Cover Image
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The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing can be applied equally to societal life as it can to the commercial market.

Product Details
ISBN: 9780761968474
ISBN-10: 0761968474
Publisher: Sage Publications Ltd
Publication Date: October 20th, 2020
Pages: 208
Language: English
Series: Marketing Management