On Our Shelves (as of this morning) Published:
Penguin Books, 3/2009
Nudge is a terrific book for anyone interested in how we make choices, public policy, politics and behavioral science. The way that governments and companies frame choices affects our behavior and well-being, often on a subtle level. A "nudge": if Americans defaulted to donating organs upon death (with an option to opt out, of course) thousands of lives would be saved annually.