On Our Shelves (as of this morning) Published:
Mariner Books, 1/2010
This look at the role of emotions in decision making has been a hit with everyone I've recommended it to. For such a young guy, Mr. Lehrer is a master at communicating the intricacies of neuroscience to lay-folks like me. Filled with rad and relevant examples, this title's a winner.
He also says signs sell items, no matter what the sign says. Right on!