Nudge: Improving Decisions about Health, Wealth and Happiness (Paperback)

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Staff Reviews


Nudge is a terrific book for anyone interested in how we make choices, public policy, politics and behavioral science. The way that governments and companies frame choices affects our behavior and well-being, often on a subtle level. A "nudge": if Americans defaulted to donating organs upon death (with an option to opt out, of course) thousands of lives would be saved annually.

— Pete

Product Details
ISBN: 9780141040011
Publisher: Penguin Books
Publication Date: March 1st, 2009
Pages: 305